The «honest concept», a concept that operates under the slogan «Go Honest!» is a new and innovative form of business strategy and governance that has a goal of promoting social entrepreneurship and corporate social responsibility through 3 main aspects:
The «honest concept» will be promoted through an NGO that connects various businesses that «want to be part of the club». Business pay a yearly membership fee, and in return the NGO develops a social business concept that is most suitable for the company. In practice the concept will function as follows:
The mother company of the «honest concept» will be «Honest cafe». Honest cafe will have it's first «pop-up» presentation at the «Green on movement» festival from 8th to 10th of August, in Zadar, Croatia.